When you think it through, in depth, business is all about sales. It doesn’t matter what vertical or industry the business is in. It doesn’t matter if it’s a product or a service, high ticker or low ticket. What matters is sales.
Yes, it is very counter intuitive. In the era of sharing, grouping, “tribe-ing” and tagging, traveling alone is odd. But the over exposure to socials, news, data and inputs is bringing more and more people on the edge and on a quest