In the dynamic world of esports and digital media, few companies have made a transition as seamless and impactful as HYPR. Originally known for running Australia’s most successful esports team, the Chiefs Esports Club, HYPR has evolved into a global media and talent management powerhouse. Today, the agency is at the forefront of influencer marketing, managing high-profile talent and orchestrating campaigns for some of the world’s biggest brands. But their roots in esports continue to inform their strategy and success as they expand into new markets, including the United States.
The Chiefs Esports Club: Where It All Began
Before founding HYPR, co-founders Aiden Hiko, Nick Bobir, and Josh Harvey were deeply involved in the competitive gaming scene. Their work with the Chiefs Esports Club, Australia’s number one esports team, gave them a front-row seat to the rapid rise of esports as both a competitive sport and a global entertainment industry.
The Chiefs dominated Australia’s esports landscape, competing in international tournaments and building a dedicated fan base along the way. This experience provided HYPR’s founders with a deep understanding of the gaming world, its audience, and the unique ways in which fans engage with their favorite players and teams. More importantly, it gave them valuable insights into the crossover potential between esports and mainstream entertainment.
“Our background in esports really helped shape how we approach talent management and marketing,” says HYPR co-founder Nick Bobir. “Esports taught us how to engage communities and build brand loyalty, and we’ve taken that mindset into every campaign we run.”
A Seamless Transition to Talent and Influencer Management
After their success with the Chiefs, Hiko, Bobir, and Harvey decided to expand their expertise into the broader world of talent and influencer management. They founded HYPR with a mission: to help influencers and content creators build sustainable, long-term careers while connecting them with brands that align with their personal and professional goals.
“We saw a massive opportunity to take what we had learned in esports and apply it to influencer marketing,” says Josh Harvey, one of HYPR’s co-founders. “Esports is all about storytelling, community engagement, and authenticity—those same principles apply to influencers across any industry.”
Today, HYPR represents a diverse roster of talent, ranging from gaming influencers to social media stars and athletes. Their ability to seamlessly transition from running an esports team to managing a global network of influencers has set them apart in an increasingly competitive space.
HYPR’s Impact on the Esports and iGaming Industries
While HYPR has expanded its focus beyond esports, their roots in the gaming industry remain strong. They are experts in iGaming and esports marketing, leveraging their deep knowledge of the gaming community to create campaigns that resonate with fans and consumers alike. This expertise has helped them secure collaborations with some of the biggest brands in the gaming world, including Kirgo, one of the fastest-growing online casinos.
HYPR’s work in the iGaming space includes orchestrating major influencer-driven events, such as David Dobrik’s recent birthday party in partnership with Kirgo. The event, which blended entertainment, gaming, and influencer marketing, showcased HYPR’s ability to create high-impact experiences that generate buzz across multiple platforms.
In addition to iGaming, HYPR has also made a name for itself by working with esports influencers and gaming brands. One of their most notable collaborations was their sponsorship of FaZe Clan’s latest party in Los Angeles, an event that became so popular it had to be shut down early due to overcrowding. These high-profile events not only highlight HYPR’s expertise in gaming culture but also their ability to generate significant visibility for their clients.
Expanding into the US Market: A New Era for HYPR
HYPR’s expansion into the US marks a new chapter in their journey, but their esports roots continue to inform their strategy. As they establish themselves in the American market, HYPR is bringing their unique blend of talent management, influencer marketing, and event curation to a wider audience.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
The US market offers HYPR a massive opportunity to expand their influence in both gaming and mainstream entertainment. By bridging the gap between Australian and American creators, HYPR is not only helping talent grow their personal brands but also offering global brands access to untapped markets.
Aiden Hiko, another co-founder of HYPR, sees the US expansion as a chance to leverage the agency’s expertise in gaming and influencer marketing. “We are incredibly excited about our new partners in the US and the work we have done so far,” Hiko says. “Australia has been incredibly successful for us, and we look forward to bridging the gap between Australia and the United States for content creators to take that next step.”
What’s Next for HYPR?
As HYPR continues to grow in the US, their future looks incredibly bright. With their new website, createdbyHYPR.com, and a growing network of talent and brand partnerships, the agency is poised to make a significant impact on the global influencer marketing landscape.
Josh Harvey, co-founder of HYPR, believes this is just the beginning. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” he says. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
HYPR’s evolution from managing Australia’s top esports team to becoming a global influencer marketing agency is a testament to the power of adaptability and vision. With a strong foundation in esports and a clear strategy for the future, HYPR is set to continue leading the charge in both gaming and influencer-driven media, reshaping how brands and talent connect in a rapidly evolving digital landscape.
