In a highly competitive industry, Abrahamdailydosis from Vienna is one social media personality that stands out.
Abraham tells us that he discovered his passion for fashion at a young age, whilst still in school. In what was to become a hobby growing up, he combined his love for fashion with his love for photography, uploading photos of his outfits online. After some time his standard reached a professional level and he was able to move into a modelling career.
This is a modelling career that has already seen him work with Timberland, Umbro, G-star, Coca- Cola, Sprite, Diesel and H&M. Abraham has produced campaigns with About You, Fossil, Vans, Converse, Pacsun, Calvin Klein and Gant. He has also been a part of a campaign on behalf of the soft drinks company Sprite, which tackled the topics of cyberbullying and diversity. This campaign featured on TV, receiving plenty of media coverage and also formed an app which appeared during thousands of YouTube videos.
Abraham says he does want to do a lot more modelling campaigns, and he will always continue uploading photos and videos for his online followers. He is a fashion influencer with the main goal to inspire. He enjoys letting people into his life and mind with each post. Another point of interest is to work with more higher-end fashion names and he is open to more TV appearances such as commercials. Magazine appearances are also something he likes the idea of doing more of.
Brainstorming business ideas has taken place, believing his fashion career could be a part of a successful business idea, but that is something for the future, for now, he wants to continue to focus on what he’s currently doing, whilst somehow finding time to study marketing, something that he sees more like a Plan B move.
It has to be said that there is a lot of competition in Abraham’s niche. However, he has a lot going for him that will help him stand out. He prides himself on being up to date with his content but staying his unique self and not trying to copy others.
As you would see from a glance from anyone of his social platforms he does not just stick to showcasing one kind of fashion but a wide range including sport, casual or the fancier offering.
His twitter page tells us to ‘Create Something Iconic’ and that is certainly what he is managing with his extensive range of modelling content- and long may it continue!