Networking is more important than ever. You can best use LinkedIn to build connections in your industry and stay in touch with colleagues, past and present.
In the US, the phrase your network is your net worth is more accurate than ever. For the knowledge seeker, building a career in social media marketing offers the chance to work from home and help others use social media platforms like LinkedIn to find their dream jobs. Though not a traditional sales position, the possibilities for success are virtually limitless.
Why should you use LinkedIn?
You can use it to build connections in your industry and stay in touch with colleagues, past and present. It’s an invaluable tool for job searches and recruitment and a great way to stay updated with industry news, enhance your professional reputation, and increase your brand’s visibility. LinkedIn is also great to do lead generation.
Look at these fantastic stats to back it up:
- LinkedIn has 800 million members
- 49 million people use LinkedIn to search for jobs each week.
- 6 people are hired through this platform every minute.
- There are 77 job applications submitted every second on LinkedIn.
- 16.2% of US LinkedIn users log in every day.
- 48.5% of users in the US use LinkedIn at least once a month.
Create a compelling and professional LinkedIn profile by following these steps:
Step 1: Upload a professional photo
Step 2: Add your Industry and Location
Step 3: Customize your LinkedIn URL
Step 4: Write a summary
Step 5: Describe your experience
Step 6: Add 5 Skills or more
Step 7: List your education
Step 8: Connect with 50+ contacts
Step 9: Turn ON “Let recruiters know you’re open”
What are the best times to post?
If you have a few hours a day to work on your social media, you could explore the best times for professionals to be online. Then, you could provide the service free of charge or charge a subscription fee for adding you as an influencer to their profile on LinkedIn.
Many users on Linkedin have spent much time trying to figure out what time of day is the best time to post.
Day Best Times to Post on LinkedIn
Wednesday 8 AM, 9 AM, 10 AM, 12 PM, 3 PM
Thursday 9 AM, 10 AM, 1 PM, 2 PM
Friday 9 AM, 11 AM, 12 PM
Find out when your target audience is most active on LinkedIn and post new content for the best engagement during those times.
If you want to be an influencer, you can use your skills to create a service for knowledge workers specializing in when you should post on LinkedIn, use hashtags, and target influencers. Of course, this could be done remotely as well. Create your online course to maximize your reach and boost engagement. Offer services like social media outreach, lead generation, or other personalized campaigns for a more customized approach.
Optimize the way you use LinkedIn by using post timing to build engagement.
You’ve learned the best time to post; now what? The next step would be to create unique posts tailored to each of these times and promote them appropriately.
Research the best times of day to post on LinkedIn to maximize engagement, and create a template schedule for yourself filled with content ideas.
Lead generation will be a crucial part of your best times to post strategy. When you provide something of value to your network, they’ll be more responsive to your calls to action.
So when you identify the best times to post, you can maximize exposure. Market research shows that Monday through Friday posts is most effective, but depending on your clientele, you may want to test different days and time.
Create a blog that illustrates your services. Doing so will attract followers and boost your company’s chances of being found through related searches on the site.
When you know what works best on your profile, you can be more active on this social media site and generate more leads.
If you want to know more about the state of the influencer economy, you can read this article