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Influence/Interviews

Light Years Ahead: Eric Dahan On The State Of Influencer Economy

The year 2020 has been a masterclass in alarmist headlines. “Is the Age Of Celebrity Over?” BBC. “Is This the End Of Influencing?” Vanity Fair. “Brands Aren’t Social Distancing from Social Media, They’re Boycotting!” Forbes. While the media indulged in disastrous scenarios,

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